by Santosh Kumar
on 09-04-2021

Producing a Newsletter: The Basics


A newsletter can be an effective way of marketing your community group or organisation, its messages and activities. But to ensure your newsletter gets read – and doesn't end up in the bin – it needs to capture and keep the attention of recipients. A newsletter won't achieve what you want it to if no-one reads it.

An email newsletter not only a cost-effective business boost tool but it increases the understanding and knowledge of your products, services, or business of your existing as well as prospective customers.

It is crucial to ensure you have a unified message across your platforms including the email newsletter as Email newsletters are an integral part of every good marketing strategy and an essential touchpoint to your brand for organic business growth.

Everything you need to know about email newsletters

Email newsletters are a big part of every brand's marketing strategy, so if you haven’t sent one yet, here’s everything you need to know about sending email newsletters. There are some companies that are hesitant to integrate email newsletters into their inbound marketing strategy. They may argue that email newsletters are time-consuming and don’t offer enough ROI. Maybe they feel that they are unable to track or trace the ROI of email newsletters or They are unable to Get the CTR (click-through rate) or CTOR (Click-to-Open Rate) or Maybe they feel that Instagram is glossier and Twitter is flashier when it comes to attracting and retaining new business.
By disregarding the power of Email newsletters done correctly with the appropriate strategies, tactics, and the right tools, companies are missing out on one of the most successful components of a winning marketing strategy. In 2020, 80% of marketers reported an increase in email engagement. So, where do you start?

Don’t miss out on this cost-effective and crucial business boost tool and if you have not started sending your email newsletters yet then follow the FREE guide and the email newsletter series to incorporate email newsletters are a big part of every brand's marketing strategy. Here’s everything you need to know about sending email newsletters.

What is an email newsletter?

An e-newsletter is an email that is sent to your registered members, customers, and/or subscribers regularly to keep them informed about the latest news and updates about your offerings, products, services, or brand Personalised to your the behaviour of your target market and boost the chance of the success of your organisation.
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Depending on the kind of content you have to share and the frequency in which your audience expects your newsletters, you can send them on a weekly or monthly basis.
An email newsletter is a neatly put together piece of content that's created to engage your existing and prospective customers and update them with new information in alignment with your newsletter content goals.

What’s Next

A well–designed newsletter has several benefits and can be a powerful tool to drive customer engagement and even sales if used the right way.

Now that you’ve decided you want to kickstart an email newsletter campaign or revamp your old newsletter, read on for our best practices to get your email newsletter up and running. In this eBook and white paper series, you will choose which type of newsletter is best for your organisation, design and optimize your newsletter, and get inspired by the most successful newsletters out there.

So, Let’s get started!

About Author

Santosh Kumar
Manager , iBraine UK

Managing Director. Helping businesses out-perform the competition, increase revenue, decrease expenses & mitigate risk. Guaranteed More Savings. Guaranteed More Sales. Guaranteed More Customers. Guaranteed Better Growth.Are you sure that your digital assets such as website and customer portals are d...

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